Disruptive UK-based personal care brand Wild has just launched standalone bays at Tesco stores and debuted its move into hair care with the retailer. We spoke to the brand to find out more…
Europe holds the lion’s share of a growing global hair styling category and the market will continue to surge, driven by trendy millennials and an explosion in e-commerce, according to Future Market Insights.
Anglo-Dutch consumer goods giant has been making a lot of announcements of late and the latest is that it will sell of part of its hair care business as it looks to focus on its core brands.